BudweiserSelect.com
Before there was “Expect Everything”, there was a brand that was launching in seven distinct markets as a test product. Budweiser Select was “Long Brewed for a Crisp Taste that Finishes Clean.” I was responsible for creating the outdoor and grassroots-style hand flyers to help launch the brand in the test markets.
Along with the viral print campaign, I designed and created a viral website, “Great Moments in Beer History”. It consisted of some subtle witty humor accompanied by caricatured animations depicting historical moments in beer.
After the buzz campaign, we launched the new web site which visually emphasized the long-brew aspect of the beer. The real challenge was creating a look and feel for a beer that had nothing more than a tagline and a logo. The screenshots above represent version one of the Budweiser Select web site.
- Technologies
- Flash
- XML
- Role(s) Played
- Art Director
- Lead Designer
- Motion Designer
- Developer
- Client
- Anheuser-Busch
- Employer
- Momentum Worldwide