Michelob.com
The Michelob Family of Beers website was my first large-scale Flash website. We had a challenge to bring four family brands together under the same site engine, while maintaining each brand’s unique identity. In addition to this, we needed to create an engine that was cake to update—since past efforts had proven difficult and unsuccessful.
I created an engine that incorporated various levels of assignable visual priority (for content promotion), true ease of updating (where team members only had to create their content and not worry about the engine), and a visually dynamic design that provided depth and interactivity which had been lacking in previous iterations.
- Technologies
- Flash
- XML
- Role(s) Played
- Art Director
- Lead Designer
- Lead Developer
- Client
- Anheuser-Busch
- Employer
- Momentum Worldwide