Starbucks It’s Red Again

Starbucks It’s Red Again Screen Shot

In 2006, we partnered with Wieden + Kennedy in creating a holiday destination to spread cheer. ItsRedAgain.com was born. The site featured a wise-cracking narrator known as the “Tradition Keeper” who encouraged visitors to spread the cheer by sending holiday e-greetings.

I worked on the submit-your-tradition feature that let a user submit a story about the holidays in their neck of the woods, attach a picture if they so desired, and tack a pin in a map letting us know where they were. Then they could browse other traditions from all over the world. Additionally, this was rolled out globally, so localization was incorporated as well.

Technologies
Flash
CASA Framework
XML
Role(s) Played
Developer
Client
Starbucks
Employer
Odopod
Site Link
It’s Red Again